Metadata

This topic describes how metadata in content in XperienCentral interacts with SEO settings.

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Meta Keywords

A web page can have metadata keywords assigned to it. These keywords are invisible to website visitors but they can be recognized and processed by search engines. The metadata consists of a list of keywords related to the content of the page. There is disagreement about the usefulness of metadata keywords: Some in the industry believe that search engines tend to ignore the editor's keywords and look at the actual content of the page instead. Notwithstanding, you can add metadata keywords in XperienCentral that are applied at the website level as well as at the page level.

Managing Default Metadata Keywords

In XperienCentral, default metadata keywords can be assigned to all pages at the website level from a central location. To do so, follow these steps:

1. Navigate to Configuration > Channel configuration. The Channel Configuration dialog box appears.
2. Click the [General] tab.
3. By default, there is one default metadata keyword: "XperienCentral". To add more, simply type them in from left to right, separated by a comma and a space in the "Default meta keywords" field.
4. When finished, click [Apply] and then [Close].

Overriding the Default Meta Keywords at the Page Level

The default metadata keywords that are configured at the website level apply to every page. At the page level, you can assign metadata keywords that are used for only the current page. Metadata keywords assigned to a page override the website-wide metadata keywords. To assign metadata keywords at the page level, follow these steps:

1. Navigate to the page or content item.
2. Navigate to content item properties.
3. Click the SEO tab.
4. Enter one or more metadata keywords in the "Meta Keywords" field separated by a comma.
5. Click [Apply] and then [Close].

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Page Introduction Metadata

A web page can contain an introduction in the form of metadata that summarizes the page. This information is invisible to website visitors but can be recognized and processed by a search engine. In the search results, the search engine displays the first 25 or so words (depending on the search engine) of the page summary below the clickable title of the page. For this reason page summaries should be as direct and concise as possible.

Adding the Page Introduction

To add introduction metadata or a summary for a page in XperienCentral, follow these steps:

1. Navigate to the page in the Workspace.
2. Navigate to content item properties.
3. Click the SEO tab.
4. Add text for the introduction in the "Meta Description" field.
5. Click [Apply] and then [Close].

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