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Maintaining data in the profile and recording the visitor's behavior allows offering information targeted for that visitor. Once a visitor's area(s) of interest are identified, you can display content that is targeted toward their interests. This also provides the website visitor with a better experience.
For complete information on how to personalize content in XperienCentral, see Personalizing Content.
To access the Personalize panel, navigate to Configuration > Personalize.
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