In XperienCentral, personalizations are used to target relevant content to individual website visitors depending on their behavior and/or the segment or segments that they belong to. Personalizations can also be used
to restrict access to certain content for a certain class of website visitors, for example those that are not logged in. You can assign a personalization to all content elements as well as selected rich text entered directly on a page in the Editor and to layouts. When a website visitor falls within the targeted group, they will see the content to which the personalization is assigned. Those visitors who do not fall within the segment will not see the personalized content.
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