...
- Do visitors always want the most recent documents first, or is the relevance more important than the document date? Is this for all documents, or only some documents?
- Do visitors expect a) answers, b) links or c) direct information? This is different from asking “do we want to provide our visitors with answers/links/direct information?”. Choosing a) for example can have a lot of implications for your information structure and search engine, but if that is what visitors expect than this should be the goal.
- Do we really need to include our 10.000 document management system in the search index? Does it bring anything extra, or does it just lower the relevance of our normal web pages?
...
Improvements
After this session it’s time for some homework again, because then it’s important to find out why a certain top 10 query leads to page X and not to page Y, which is the best page according to the content experts. The Setup tool can be used to get more information about the relevance score for the queries.
...