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By default, XperienCentral shows the title of the content item that appears in the <title> HTML tag. If you want to override the default title, you can do so by adding a different title that will be used for the content item. To override the title of a content item, enter a string in the "HTML Title" text field. For optimal results in search engines, GX recommends a maximum of 60 characters for an HTML Title.

A content item can have a meta description that summarizes the content item. This information does not appear on the content item itself but can be recognized and processed by a search engine. In the search results, the search engine displays the first 25 or so words (depending on the search engine) of the description below the clickable link to the content item. For best results, the summary should be as direct and concise as possible. To add a Meta Description, enter the text in the Meta Description text field and then click [Apply]. For optimal results in search engines, GX recommends a maximum of 160 characters for a Meta Description.

A website can contain metadata keywords related to its content. These keywords are invisible to website visitors but they can be recognized and processed by search engines. The metadata consists of a list of keywords related to the content of the website. There is disagreement about the usefulness of metadata keywords: Some in the industry believe that search engines tend to ignore the keywords and look at the actual content of the website instead. Nevertheless, you can add metadata keywords in XperienCentral that are applied at the website level as well as at the page level.

To add keywords that will only be used on the current page, select "Use own keywords for this article" and type the keywords, separated by commas, in the text field. When finished, click [Apply].

Defines the following Google Sitemap properties:

• Update frequency — Specifies how often Google Sitemap updates the index for the content item. Select the update frequency from the drop-down list.
• Priority — Defines the page's Google Sitemap priority. Select the priority from the drop-down list.

For web pages, you can create an alternative URL that directly links to that page. A web page can have multiple alternative URLs. The advantage of an alternative URL is that you can make it whatever you want as long as it's unique and the link will lead directly to that page. Note that when a visitor follows the alternative link to the page, they will see the main friendly URL in the Address field of their browser and not the alternative friendly URL.

To add an alternative friendly URL, follow these steps:

1. Enter a string in the "Add Alternative URL" text field.
2. Click [Save]. The Alternative URL will be added and it will appear next to "This page is also available at URLs". Note that alternative friendly URLs will be standardized just as all other friendly URLs are and that is what you see in the Alternative URLs list.

To delete an alternative friendly URL, select the "Delete" checkbox to the right of it and then click [Save].