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- URL title. If there is a URL title assigned to a page or item, it takes precedence and is always used in the friendly URL. The path and friendly URL extension, prefix, and separator will be added to the URL title. Note that in XperienCentral versions R36 and higher, friendly URLs can also contain no extension.
- Navigation title (pages only). If a page has no URL title assigned to it, the navigation title is used in the friendly URL. The path and the friendly URL extension, prefix and separator will be added to the navigation title, .
- Item title. If the page/content item has no URL title or navigation title assigned to it, the title of the item itself is used in the friendly URL. The path and the friendly URL extension, prefix and separator will be added to the title. If a page has no navigation title, the title of the page is also used as the navigation title in the navigation tree of the website.
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