URLs that are optimized for search engines also make it easier for website visitors to navigate to and throughout your website. Friendly URLs preclude the need for visitors to have to write down or memorize hard to remember addresses. Furthermore, an optimized URL better represents the contents of a content item and its location on the website which means that visitors can more quickly find what they are looking for. Because optimized URLs benefit both search engines and visitors, they are referred to as "friendly
URLs"
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See also the frontend_system_settings and website_settings sections of the General tab of the Setup Tool for more information about settings that influence how friendly URLs are constructed in XperienCentral. |
In This Topic
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When XperienCentral's SEO component is installed, theoretically all URLs for your website are friendly. The friendly URL for pages is constructed using the page's location in the navigation tree together with the URL title, navigation title, or page title (depending on how SEO is configured). For example, if a page has the title "XperienCentral", then the URL of the page will be .../xperiencentral.htm (or .html). With SEO disabled, the URL of a page is not created using the pagespage's friendly URL title, instead an internal ID as assigned to pages within XperienCentral is used, for example .../id=77581/langid=42. For search engines and users, the unfriendly URL provides no useful meaning regarding the contents of the page and/or its location in the website's navigation hierarchy.
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