URLs that are optimized for search engines also make it easier for website visitors to navigate to and throughout your website. Friendly URLs preclude the need for visitors to have to write down or memorize hard to remember addresses. Furthermore, an optimized URL better represents the contents of a
page content item and its location on the website which means that visitors can more quickly find
the page(s) what they are looking for. Because optimized URLs benefit both search engines and visitors, they are referred to as "friendly" URLs.
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